::Sacramento Summit
January
14-16, 2009
Sheraton Grand Hotel, Sacramento
The event flyer (pdf)
Call (800) 325-3535 and refer to "CalSPRA" as group code or go to our
customized online registration site:
http://www.starwoodmeeting.com/StarGroupsWeb/res?id=0812021935&key=18A25
Highlights:
WEDNESDAY, January 14, 2009
10:00 - 2:00 PM Board Meeting
2:00 - 5:00 PM PR Boot Camp
This three-hour mentoring session will
focus on media training for public relations
professionals that will also include an
opportunity to practice interviews on camera.
Presented by the CalSPRA Board of
Directors
THURSDAY, January 15, 2009
8:00 AM Conference Registration / Breakfast /
Networking
8:50 AM Welcome by Trent Allen, CalSPRA President
9:00 - 10:15 AM CDE Panel coordinated by Tina Woo Jung
A panel of key CDE staff members will provide
overviews of the impact of the federal election on
the reauthorization of No Child Left Behind, the
effect on districts going into Program Improvement
status and the changes in the Distinguished
Schools recognition program.
10:15 - 10:30 AM BREAK
10:30 - Noon School Services Perspective on the Budget Ron Bennett, President and CEO
Review of 2008-09 and 2009-10 budget situation
and tips on effectively communicating the complex
topic of school finance.
Noon - 1:00 PM LUNCH
NSPRA Planning Session
1:00 PM Hotel Check In
1:30 PM Meet in lobby to walk to Capital
2:00 - 4:14 PM Legislative updates from both sides of the aisle at
the Capital
5:30 - 7:00 PM Networking Reception
Hosted by School Innovation and Advocacy and
CSBA
FRIDAY, January 16, 2009
8:00 - 8:45 AM Breakfast / Networking
8:45 - 9:45 AM Education Coalition Panel
How the Communications Committee for the
Education Coalition works together to craft and
disseminate messages, plus an exchange of ideas on
involving CalSPRA members to better connect with
local education agencies.
Session created in collaboration with California
School Boards Association
9:45 - 10:00 AM BREAK
10:00 - 11:30 AM Legal Issues in Education
A look at legal issues that have recently hit the court
docket and other updates.
Presented by Kronick, Moskovitch, Tiedmann and
Geirard
11:30 AM BREAK / Check out of hotel
NOON, CLOSING LUNCH
Table top discussions on issues facing school PR
professionals
1:00 PM Conclusion of Conference
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