The Other Side of the Budget:
Strengthening Enrollment & Revenue

CalSPRA Spring Seminar 2012

February 29 - March 1 • Drexel University, Sacramento

Wednesday, February 29 (2:30 - 6pm)

• Guided discussion on successful marketing strategies for public schools
• Networking opportunity & group dinner at Rio City Cafe

Thursday, March 1 (8am - 5pm)

• Registration/Coffee/Networking
• Advertising & Branding Revenue Model - Education Funding Partners & Trent Allen, San Juan USD
• Generational Dynamics in Marketing - Gordon Fowler, President/CEO, 3fold Communications
• Promoting Partnerships - David Butler, CEO, Linking Education & Economic Development
• Luncheon - Hosted by School Messenger
• Social Media Marketing - Heather McGowan, Sounding Board Marketing & Communications
• Panel Discussion: Developing Strategic Partnerships (Jim Holst, Bayside Church; Kate Bishop, Project DREAM; Tom DeLapp, California Consortium of Education Foundations)
• NSPRA Seminar/CalSPRA host chapter activity planning

Area Hotels

• Embassy Suites (100 Capitol Mall) - across the street - $179 government rate
• Holiday Inn (300 J St.) - long walk away
• LaQuinta (Richards Blvd.) - 1 exit away

Sponsored by School Messenger

Register Now!

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