2010-2011 Meetings & Events

::Fall "Issues in Education Conference" Awards Ceremony

Communication Contest awardees will be recognized at this year's Fall "Issues in Education Conference" in Orange County October 27-28, 2010

Flyer (pdf)

Registration and Early Bird Special

CalSPRA's 2010 fall conference is designed to help school PR professionals thrive in difficult times. An unrelenting state budget crisis means we're in for another challenging year ahead. Don't miss this great opportunity to get the skills and tools you need to keep the messages positive in a negative PR environment.

New this year: We've brought back the communications contest awards ceremony, in a slightly different format with some fun new twists. It's time to celebrate our good work!

Wednesday, October 27

• 1:00 p.m.: Registration
• 1:30 p.m.: Social Media Dos and Don'ts. A hands-on session on effectively using social media tools to communicate with stakeholders and developing social media use policies (presenter TBA).
• 3:45 p.m.: Sharing Good News During the Budget Blues. Tips for keeping your district's message positive in the era of Facebook & Twitter (presenter TBA).
• 6:00 p.m.: Networking Reception
• 6:30 p.m.: Awards Banquet & Ceremony

Thursday, October 28

• 8:00 a.m.: Registration, Breakfast & Networking
  
• 9:00 a.m.: Keynote Speaker-Matt Emerzian, Every Monday Matters
  Matthew Emerzian created Every Monday Matters (EMM) to communicate that it is the plain, simple, ordinary individual, either acting alone or together with others, who can change the world. EMM promotes the fact that people have the power. People matter and they have the power to make change. Like voting in an election, every vote counts. No matter how big or small the actions, they matter. You'll be inspired by Matt's approach to community engagement.
  
• 10:15 a.m.: Stories from Trenches-Media Relations in a Budget Crisis
  A panel discussion with PIOs from districts that have been in the media spotlight. Moderated by Frank Kwan, Director of Communications, Los Angeles County Office of Education.
• Noon: Lunch
  
• 1:00 p.m.: CPR for the Toxic Workplace-Tom DeLapp, Communication Resources for Schools
  Schools are a "people business," but are some of your people behaving like a virus and plaguing your district's effectiveness? This fast-paced, humorous interactive session offers practical techniques for dealing with the various types of difficult people that can negatively affect your district's image, reputation and brand. Learn how workplace bullies, hostile aggressive personalities, passive subverters, time bandits and psychic vampires may be sucking the life out of your best laid plans. Through small group exercises, you will explore how C.P.R. (Communication, Protocols and Responses) can help de-tox your professional environment.
  
• 3:00 p.m.: Communications Planning-Hands-on Session
  Do you need to re-tool or begin your communications plan? Seasoned CalSPRA pros will be on hand to allow one-on-one or small group review of your plan.

Registration and Early Bird Special

 

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