2008-2009 Meetings
& Events
Fall Issues in Education Conference | Sacramento Summit | Excellence in Communications | 2009 NSPRA Conference
::Fall Issues in Education Conference - San Francisco
November
5-7, 2008
San Francisco Hilton, San Francisco
Conference Agenda Flyer (pdf)
This conference is filled with practical solutions to challenges we all face in school PR:
- Adapting to the needs and expectations of parents and staff that range from baby boomers to “new millennials”
- Preparing staff (and ourselves) for emerging legal issues in technology
- Shifting from communicating to a place (the home) to communicating with people—wherever and whenever they want to pay attention
A special session has been reserved for strategic planning for the 2009 NSPRA Seminar in San Francisco. We need your help!
Wednesday, November 5
- 4:00– 5:00 PM Open Session Board Meeting
- 5:30 – 7:30 PM Welcome Reception
Thursday, November 6
- 8:00 – 9:00 AM Breakfast / Conference Registration
- 9:00 – 9:15 AM Welcome by Trent Allen, CalSPRA President
COMMUNICATING THROUGH THE GENERATIONS
- 9:15 – 10:45 AM - Keynote: Skiing in the Avalanche: Using New Media to Reach Diversifying Audiences
Tom DeLapp, President, Communication Resources for Schools
Are they listening? Join us and hear what it takes to cross the barriers to reach your audience.
- 11:00 AM – Noon - Strategies for Connecting with New Millennial Parents
CalSPRA Panel led by Sharon Raffer, Director of Communications, Poway Unified School District Session focuses on proven strategies used to communicate with millennials.
Communications Accountability Project
Tom DeLapp, President, Communication Resources for Schools Communication
The X-Factor in Leadership and Learning
- Noon – 1:15 Lunch on your own
COMMUNICATING WITH PARENTS
- 1:15 – 2:45 PM Building Successful Partnerships for Family Involvement
Pam Brady, President, California State PTA
This session will cover how to facilitate discussion, create an action team and a policy to follow, and then build a systematic plan to encourage parents to get involved.
- 3:00 – 4:00 PM Using Focus Groups to Connect with Parents
Sharon Raffer, Director of Communications, Poway Unified School District
What do parents want? What tools can the PR professional use to connect with parents. A focus group may just be the answer for you.
How to Run a Successful County-wide Communication Campaign
Cynthia Fenech and Judy Leitz, Communication Coordinators Stanislaus County Office of Education
Learn what steps and processes need to be in place in order to run a successful campaign that incorporates school districts, parents and the community.
- 4:00 – 5:00 PM Find Your Heart in San Francisco
Fabulous NSPRA ’09 Planning Session
- 5:00 – 7:00 PM Social event hosted by First Hour Communication
Friday, November 6
COMMUNICATING USING TECHNOLOGY
- 9:00 – 10:30 AM Keynote: Real Trouble from the Virtual World
Christopher Keeler, Fagen Friedman and Fulfrost LLP
E-Mail, Document Retention, the Public Records Act, the Brown Act, and New Issues in Technology are changing the rules about what the public can and should know and have access to. Learn how to navigate this changing landscape.
- 10:45 – 11:45 AM Social Networking
Bob Gausman, Division Director of Technology, Stanislaus County Office of Education
This session covers the A-Z of social network sites including the costs, benefits and pitfalls of using communications technology in a school PR setting. Participants will receive useful resource materials.
Supporting your print newsletter with new e-mail tools
Session by First Hour Communication
The Web and e-mail newsletters might be all the rage but you know that a significant portion of your audience still prefers traditional methods like print newsletters to receive information. Learn the data behind balancing both types of publications and meeting the information needs of your entire community.
- 11:45 – 12:30 PM Break – check out of hotel
- 12:30 – 1:30 PM Closing Lunch - Issues Table Top Discussions
- 1:30 - 2:30 PM Visit NSPRA ‘09 Venue—St. Francis Hotel
Return to top
::Sacramento Summit
January
14-16, 2009
Sheraton Grand Hotel, Sacramento
Return to top
 ::Excellence in Communications
May
14-15, 2009
Kona Kai Hotel, San Diego
Return to top
|
