Volume 10:: January 2008

Welcome: A message from this year’s CalSPRA President, Kelly Avants

:: Register for the 2008 Sacramento Summit today!

:: Making Dollars Make Sense
By Tom DeLapp, Communication Resources for Schools

:: The 2007 NSPRA Conference Brought Insight and Success to PR Professionals
By Jacqueline Paul, Communications and Public Relations Specialist for Riverside USD

:: Secret Message for C.a.l.S.P.R.A.n.s.
By Joan Sieczkowski , past CalSPRA President and NSPRA 2009 Committee Co-Chair

Golden (Mentor) Nuggets
By Nola Lionberger, Mentor Committee Chair
One of the awesome benefits to CalSPRA members is the combined experience and expertise of its members...

:: Save these Dates

January 16-18, 2008	Sacramento Summit (see below)
February 21, 2008	Deadline for Communications Contest Entries
May 15-16, 2007	Annual Celebrating Communicators Skill Building Workshop and Communications Contest Awards
June 6-9, 2008	NSPRA Annual Seminar, Washington, D.C.
June 28-July 1, 2009	NSPRA Annual Seminar, San Francisco

SACRAMENTO SUMMIT
Register today for the 2008 CalSPRA Sacramento Summit held January 16-18 at the Sheraton Grand in Sacramento. The registration deadline is January 4, 2008 and the last day for the special hotel rate is also January 4, 2008. Get great ideas for the year in education; discuss the school services perspective on the budget proposal, and much more. If you missed October’s conference, this is another opportunity for you to sharpen your skills and talents. You may register online (http://www.eventbrite.com/event/69991346?external=1) or by downloading the conference flyer (http://www.calspra.org/events/SacSummitFlyerFinal.pdf).

This year’s conference will kick-off with a PR Boot Camp hosted by the CalSPRA Board for those new to School PR. Among other helpful sessions, The California Little Hoover Commission will provide a presentation about The Little Hoover Commission and Governor’s Committee on Education Excellence Study for Public Education. Be prepared to have a jam-packed schedule for the entire conference with invaluable sessions including the Education Reporters Sound Off and a briefing by a panel of California Department of Education representatives on issues coming from the State Department of Education in 2008.

This is a conference you do not want to miss, so click on the link below and start the registration process today! For those who cannot make it to entire conference, CalSPRA offers a one-day rate, as well as a full-conference rate. To register now, click on the following link http://www.eventbrite.com/event/69991346?external=1.

:: Techniques for Combating Misinformation Circulating

:: Create a Brochure or Annual Report

:: www.edsource.org for the latest information on California educational policy and news.

:: www.sscal.com for a variety of public school issues and especially fiscal topics.

:: www.kmtg.com/legalalerts.htm#Education_Law for new educational legal alerts.

:: www.nspra.org for networking and professional help from other school communicators across the country.

:: www.schoolmatters.com for state, district and school-level data on achievement, demographics, and spending.

:: www.cde.ca.gov/ds/sd/cb/state.asp#enr for CBED information.

:: www.fppc.ca.gov for the California Fair Political Practice Commission

:: Other links:
California Department of Education, www.cde.ca.gov

Office of the Secretary of Education, www.ose.ca.gov

Association of California School Administrators (ACSA): www.acsa.org

California Association of School Business Officials (CASBO): www.casbo.org

California Association of Student Councils: www.casc.net/

California Federation of Teachers (CFT): www.cft.org

California School Boards Association: www.csba.org

California School Employees Association (CSEA): www.csea.com

California Teachers Association: www.cta.org

If you know of another link that has been invaluable to you in your work, please help us include in our next newsletter by emailing the CalSPRA eNewsletter Committee Chair Jacqueline Ratto at jratto@sjcoe.net.

Do you have a story idea for CalSPRA’s E-Connection? If so, please help us include it in our next newsletter by emailing the CalSPRA eNewsletter Committee Chair Jacqueline Ratto at jratto@sjcoe.net.