Breakout Sessions Saturday

9:15 - 10:15 a.m.

Pumping Up Your Personal Leadership for Communication that Matters

Jill Wagner, APR, Idea Emporium; Michael Watenpaugh, Ed.D., Cotati-Rohnert Park USD

We all want to know that the work contributions we make matter. You’ll hear how your personal leadership is essential to your organization’s success. Learn seven leadership and seven interpersonal skills you need to build the career – and the life – you want. Gain the quiet confidence needed to be an effective influencer, and a voice that is not only heard but required. 

Getting the Most out of a Branding Guide

Stacy Brandt, APR, San Diego COE

A branding and style guide helps employees present your organization in a consistent and professional way. This presentation will focus on how to get started with creating a guide, what types of things should be included, and strategies for rolling it out to employees and keeping the momentum going. The session will benefit professionals who are considering creating a branding guide as well as those in organizations that already have one in place. Participants will leave with a template for getting started on a guide for their organization as well as some practical tips for getting the most out of a guide. 

Throw Your School PR Problems at Us!

Gina Nielsen, Dry Creek Joint ESD; Kelli Twomey, APR, Tahoe-Truckee USD; Emma Oehler, Western Placer USD

Didn’t catch everything you wanted to learn at CalSPRA? Have a burning question or major issue facing your district? Want to get advice and support from your fellow school communications professionals? Throw your school PR problem at us and we’ll help creatively brainstorm solutions that work. This panel of experts brings more than 20 years of combined experience from both inside and outside of school communications. Hear tried and true tactics to address the myriad of school PR challenges focused on school communications professionals running a one-man shop.

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