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As part of our strategic plan, we are dedicated to providing high quality professional development and connection opportunities to school communicators throughout California. Most of the webinars listed below were selected from among the top-rated sessions at the most recent in-person conference.

Unless otherwise noted, all of the events below will be offered online and are free for members.

Accreditation in Public Relations (APR)  - related APR items have been noted in the list below in italics for those in the APR process or maintenance of their APR.

Annual Calendar of Events (2025-26)

August

  • August 6 - Orientation: Making the Most of Your CalSPRA Benefits, 11:30am-12:30pm Register Here
  • August 7 - WCAG 101: Building Inclusivity Beyond Just Compliance (Conference Call Back - Highly Rated 2025 Conference Session) 12-1 pm {KSA Connection: Applying Ethics and Law (WCAG is a legal/ethical standard for accessibility), RPIE (implementing accessible communication), Managing Relationships (ensuring all publics can access information)}
  • August 21 - Transforming Engagement: Rebranding Through Trust, Inclusivity, and Strategic Communication (Conference Call Back - Highly Rated 2025 Conference Session), 11:30am-12:30 pm {KSA Connection: Managing Relationships (building trust and inclusivity), RPIE (strategic planning for rebranding, which includes DE&I principles), Leading the Public Relations Function (strategic leadership in rebranding).}
  • August 29 - Office Hour: Call for Presenters, Awards Program Preview, and General Questions, 9:30-10:30 am Register Here

September

  • September 3 -Entering the Algorithm; A Guide to Organic Growth on Instagram (Conference Call Back - Highly Rated 2025 Conference Session), {KSA Connection: RPIE (implementing digital strategies, evaluating results)} Understanding Communication Models, Theories and History of the Profession (digital communication theory, platform specifics)}. 11:30am-12:30 pm Register Here
  • September 17 -Boost Productivity by Streamlining Your Production Processes (Conference Call Back - Highly Rated 2025 Conference Session), {KSA Connection: Leading the Public Relations Function (operational efficiency in PR)} 12-1 pm Register Here
  • September 26 - Office Hour: Award & Conference Submissions, 9:30-10:30 am Register Here
October
  • POSTPONEDOctober 6 - The ABCs of Media Responses: A Civic Education Approach (Conference Call Back - Highly Rated 2025 Conference Session){KSA Connection: Managing Issues and Crisis Communications (media response is a core crisis tactic), RPIE (planning and implementing media responses), Managing Relationships (with media)} (12-1 pm) Register Here
  • October 22 - How to Capture Emmy-Worthy Stories that Champion Diversity, Equity, & Inclusion (Conference Call Back - Highly Rated 2025 Conference Session){KSA Connection: Managing Relationships (building trust and connection with diverse groups), RPIE (integrating DE&I into communication plans)} 11:30am-12:30 pm Register Here
  • October 31 - Office Hour: General Questions, 9:30-10:30 am Register Here

November

  • November  - Orientation: Making the Most of Your CalSPRA Benefits (11:30-12:30 pm)Register Here
  • November 5 - Navigating Reputation Risks in a Hyper-Critical World (Conference Call Back - Highly Rated 2025 Conference Session){KSA Connection: Managing Issues and Crisis Communications (direct), Applying Ethics and Law (implied, as reputation risk often involves ethical considerations and legal implications of communication), RPIE (researching potential risks, planning responses)} 12-1 pm Register Here
  • November 13 - Orientation: Making the Most of Your CalSPRA Benefits, 2-3 pm Register Here
  • November 21 - Office Hour: General Questions, 9:30-10:30 am Register Here

December

  • December 19 - Office Hour: General Questions, 9:30-10:30 am

January

  • January 30 - Office Hour: General Questions, 9:30-10:30 am

February

  • February 27 - Office Hour: CalSPRA Annual Conference Preview and General Questions, 9:30-10:30 am

March

  • March 11-14 - CalSPRA Annual Conference, San Jose (*$)
  • March 27 - Office Hour: What you Learned at CalSPRA and General Questions, 9:30-10:30 am

April

  • April 24 - Office Hour: General Questions, 9:30-10:30 am Register Here

May

  • May 29 - Office Hour: General Questions, 9:30-10:30 am

June

  • June 26 - Office Hour: National School Public Relations Association (NSPRA) Annual Seminar Preview and General Questions, 9:30-10:30 am; ($ for NSPRA Conference)

July

  • National School Public Relations Association Annual Seminar (*$)

* indicates that the event is in person rather than virtual

$ indicates there will be a cost for the event

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